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AMAA WHO'S WHO in the Martial Arts Book Signing Course

Press Release Marketing Lesson #1

A note from the author of this training program Grandmaster Jessie Bowen. 

Thank you for taking the opportunity to invest in this program. A press release is a powerful tool to help you get the word out about your business, special events, or any news does noteworthy to your community. 

This program is dedicated to all the men and women of the martial arts, that has a valuable story that needs to be told to the world this is the reason for the who's who in the martial arts book. It is a tool to help to tell the story through this press release course you will be able to understand the principles behind a press release the effective tools to make it easy to publish a press release and how to get results. 

By completing this course and finishing a short exam you'll be able to become certified as a press release specialist. Even the accomplishment of this goal is a great opportunity to submit a press release to your local media. This is a self-paced course but the more that you apply yourself the more that you will learn if you need support contact our office 919-489-6100 or email us at AMAA

This course is packed with everything you need to professionally promote your business, book or product release, sports events, fundraisers, and much more.

What do you get?

Press Release Template 
Press Release Topics Checklist 
Press Release Writing Instructions & Tips  
Press Release Publication & Distribution Checklist. 

Plus you receive FREE 30-day, live coaching support and a Certificate of certification.

Why is Publicity Better for My School? Lesson #2 


Why is Publicity Better for My School?

Publicity is free. Unlike an advertisement, which you have to pay for, publicity costs you nothing. The press release needs to be written and there will be some time spent building relationships with the media and pitching your story idea. You may distribute your press release to get it into the hands of as many people as possible, but many of those distribution tactics are free as well.

Publicity builds brands and reputations. When a journalist mentions your school and shares your solutions with their readers, you gain exposure to a new audience. This audience becomes aware of who you are and how you can help them. Credibility gets a boost. Like word of mouth marketing, publicity also gives you a big boost in credibility. Consumers tend to trust and value the unbiased information that a journalist or reporter shares. If a journalist writes an article and quotes you in it, you have some earned credibility.

You’ve become a resource of information for that journalist and for the consumers who read the article. You’re an expert. One of the most common misconceptions people have about press releases is that they’re difficult to write. There is a format to adhere to and your audience is different. You’re not writing to your customer, you’re writing for the media. The goal of a press release is to grab media attention with an interesting story so they bring that story idea to their audience.

What are the hooks in your story as a martial artist to draw local media attention to you?
Your nomination

Having a positive story in order to be nominated for inclusion in the martial arts Masters and Pioneers biography book.

Your students, parents, and community recognizing you as a martial arts hero for the impact that you're having in your community for lives you've changed.

Your bio acceptance

You are 1 of 5 martial artists featured in the Martial Arts Masters and Pioneers Biography Book.

A story on how the martial arts fulfilled a need in your life whether it was Fitness, self-defense, family involvement, or just simply having a desire to study the martial arts.

The most important factor in your Martial Arts Journey is the outcome over where you are in life now in comparison to where you could have been. In most cases, we all can relate to the study of martial arts in our Personal Achievements.

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